Why you should use Social Video Marketing?
Videos on Facebook and other social media are now a fundamental tool in the overall marketing strategy to promote your product or brand.
We’re all more likely to watch a video instead of reading a post, because it’s easier and more entertaining.
Almost 50% of consumers interact with video on their Facebook feed, which has demonstrated an increment in conversions by 83%. With these numbers you should use facebook video to promote your products/services.
But… have you ever done a video?
It’s not a simple task as it takes different skills that often are not present in small/medium size companies.
Making a good video means to have experience in marketing, copywriting, graphics and video editing. There are some do-it-yourself solutions but if you don’t have all the skillsets required we recommend choosing an outsource solution for the creation of the videos.
After evaluation different vendors and options, at Latitude 46 we have selected Loop Page as a partner for the creation of videos for social marketing.
Loop Page proposal is simple with extremely competitive rates even compared to do-it-yourself systems.
You can choose between a short video from 15 seconds or a longer video from 30 to 90 seconds. You fill out a quick questionnaire that serves as the basis for the first proposal that is sent within 3 working days. An additional review can be requested. You can send already prepared photos and videos or, if you do not have them, you can choose from a high-quality video archive. Same thing for the copy/text, if you have already decided what you want to write, otherwise the copy can be written for you. It’s all very flexible according to your needs.
Once the final version is approved, the video is exported in square format for 15 seconds video and also in the 16:9 format for the 30 to 90 seconds video. The square format is ideal for Facebook and Instagram because it uses 78% more space than 16:9 videos and receives 35% more views.
Videos can be used to reach your Facebook audience directly (or other social media followers) and through paid campaigns.
In both cases, Latitude 46 can be used to manage your campaigns and social profiles and to make the most effective video for your strategy/goal.